In 2024, Truckee’s tourism economy continues to be in a period of stabilization after the peak visitation years that followed COVID-19. Visitor spending flattened, and the market began to rebalance, signaling a return to more typical travel patterns. While growth was modest, the latest data reveal continued strength in overnight visitation and spending, reaffirming tourism’s critical role in the local economy.

Visit Truckee-Tahoe hosted the Summer 2025 Hoteliers Meeting on June 3, 2025, at the Best Western Plus Hotel, where hoteliers gathered to share seasonal insights, discuss operational trends, and learn about tourism initiatives supporting Truckee lodging.

Visit Truckee-Tahoe hosted the Summer 2025 Property Managers Meeting on June 3, 2025, at Lift Truckee. Property Managers connected, shared winter updates, and received legislative updates impacting Truckee lodging.

There have been many Truckee STR homeowner questions about the Board of Equalization (BOE)571-STR (Short Term Rental) form that was mailed out in January of this year by the Nevada County Assessor’s office to homeowners identified as having a short term rental (source was the STR permit issued by Truckee). Given Visit Truckee-Tahoe’s relationship with our VIP Partner, Nevada County and Supervisor Hardy Bullock, we spoke with Nevada County Assessor Rolf Kleinhans to obtain more information and to clarify misunderstandings. The content of this article was quality checked and verified by Kleinhans office.

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Read the 2023 report on the Economic Impact of Travel in Truckee which covers direct and total travel impacts.

Jackie Calvert, Director of Tourism Marketing & Management for Visit Truckee-Tahoe, presented the Visit Truckee-Tahoe FY 24/25 Truckee Tourism Business Improvement District (TTBID) Report to Truckee Town Council on Dec 10, 2024. The report was approved by Council and passed with a unanimous vote.

Discover how Visit Truckee-Tahoe’s Advocacy Policy fosters economic growth, supports sustainable travel, and preserves the beauty of the Truckee-Tahoe region.

Visit Truckee-Tahoe convened Truckee Hotel General Managers at Gravity Haus for our Winter Hotelier Managers Meeting on December 3, 2024. The meeting provided Hotel General Managers the opportunity to network, share updates from the winter, learn about Visit Truckee-Tahoe, and hear about local updates that affect the Truckee lodging industry. 

Summer & winter activities and information in Truckee-Tahoe.

Visit Truckee-Tahoe hosted the Winter 2024/25 Property Managers Meeting on November 7, 2024, at Lift Truckee. Property Managers connected, shared winter updates, and received legislative updates impacting Truckee lodging.

Learn about Visit Truckee-Tahoe's new commission-free, booking portal and apply today.

Visit Truckee-Tahoe’s first-ever Tourism Celebration brought together key community members to reflect on Truckee's $244M tourism economy.

We are excited to welcome and host Mat Woods, Chief Executive of Destination Queenstown in New Zealand, for an informative and engaging discussion on regenerative tourism. Mat is the visionary leader behind the ambitious Queenstown Decarbonization 2030 effort. This special conversation on Oct 21 will outline the critical steps Queenstown is taking to ensure tourism benefits their environment, economy, and community. 

Hosted by Visit Truckee-Tahoe, the Board and Staff invite Truckee lodging owners and VIP Partners & Officials to Alder Creek Adventure Center for an informative update, celebration and appreciation for Truckee's tourism industry.

Visit Truckee-Tahoe convened Truckee Hotel General Managers at Hampton Inn & Suites for our Spring/Summer Hotelier Managers Meeting on June 5, 2024. The meeting provided Hotel General Managers the opportunity to network, share updates from the winter, learn about Visit Truckee-Tahoe, and hear about local updates that affect the Truckee lodging industry.

Apply for a grant to reimburse 50% of a water filling station purchase price up to $2,500. Help improve access to safe and reliable tap water in Truckee.

Truckee Property Managers met for networking and winter updates on Nov 2, 2023. View meeting agenda, presentation, attendees, and upcoming meeting dates.

Important winter 2023/24 news and updates from Visit Truckee-Tahoe. Includes winter traffic, ski area transportation & parking reservations, holiday gift cards, Strategic Plan, and advocacy and legal updates.

Truckee Hoteliers meet for networking and fall updates on Sept 13, 2023. View meeting notes, presentations, attendees, and upcoming meeting dates.

Truckee TART Connect announces a new call number and peak and non-peak period schedule.

Learn about the North Lake Tahoe Express Airport Shuttle improvements scheduled for Sept 2023.

Visit Truckee-Tahoe is using FlashVote for statistically-valid community input which will inform the Truckee Stewardship Plan. See results and summary of Survey #1.

Visit Truckee-Tahoe sends strong opposition statement to California senators re: SB 584 - 15% state tax increase on STRs.

Join the panel to help make Truckee better. Surveys take one minute.

Truckee hoteliers met in April to network, hear updates from Visit Truckee-Tahoe, and get updates on Truckee's Single-Use Foodware Ordinance and potential bottle ban.

Visit Truckee-Tahoe is seeking new members to join the Board of Directors. Applications open April 1-15, 2023.

Truckee's TART Connect expands to ALL neighborhoods and operates 6:30am - 10pm from April 3 - June 30, 2023.

Help shape recreation in Nevada County. Take survey through April 16th.

The Town of Truckee has launched a survey that intends to improve communications efforts to foster community cohesion, greater accessibility to information, and increased, meaningful community engagement.

Share your feedback about banning single-use water bottles in Truckee at the community workshop on Feb. 8th.

Visit Truckee-Tahoe launched the Midweek Spring Skiing Lodging Offer. Truckee lodging guests get free $100 gift card to shop local with qualifying stays.

The National Weather Service is forecasting an intense winter storm that will likely bring damaging winds, heavy rain, mountain snow and flooding beginning today (Wednesday the 4th) thru Thursday evening.

Visit Truckee-Tahoe presented the TTBID Annual Report to Truckee Town Council on Dec. 13, 2022. The report was approved by a unanimous vote.

Truckee hoteliers met in November to network, hear updates from Visit Truckee-Tahoe, and learn about winter Truckee TART Connect and Truckee's new Single-Use Foodware Ordinance.

Visit Truckee-Tahoe's Sustainable Truckee-Fall Lodging Offer and Friends and Family Referral Program is available through Dec. 21st. Visitors can get a $100 gift card for booking early winter lodging in Truckee. Visit Truckee-Tahoe gives $25 to stewardship projects.

Visit Truckee-Tahoe will present the annual TTBID Report on Tuesday, Dec. 13, 2022 at Truckee Town Council Meeting. Meeting is open to the public. Join to learn about VTT operations from FY 2021-2022.

Sugar Rush Tubing opens Dec. 17th, a new tubing and snow play area located at Sugar Bowl Resort.

Five new businesses signed up to accept Sustainable Truckee Gift Cards in fall 2022. Our community card is now redeemable at 52 locations in Truckee.

Truckee TART Connect is back for winter. Tell lodging guests about the free Truckee shuttle and how to use it.

Sign up so that your lodging business can accept Sustainable Truckee Gift Cards. It's FREE and sign up takes less than 5 minutes. Just three easy steps!