Truckee Property Managers Meet for Winter 2024-25

November 27, 2024
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Visit Truckee-Tahoe convened Truckee Property Managers at Lift Truckee for the Winter 2024/25 Property Managers Meeting on November 7, 2024. Led by VTT Board Chair, Kerrie Racicot, and Board Vice Chair, Dana Moraru, the meeting provided Property Managers the opportunity to network, share updates from the winter, learn about Visit Truckee-Tahoe, and hear about legislative updates that affect the Truckee lodging industry.

Meeting Attendees

  • Kerrie Racicot, Tahoe Truckee Vacation Properties, VTT Board Chair
  • Dana Moraru, Tahoe Signature Properties, VTT Board Member
  • Chris Beck, Tahoe Alpenglow Properties
  • Crystal Baker, Rentals at Donner Lake Realty
  • Jim Winterberger, Tahoe Getaways
  • Lauren Kilbourne, Truckee Tahoe Homes
  • Lindsay Nieman, Tahoe Cohost Collective
  • Monique Kohler, East West Hospitality
  • Nicole Bradley, Granite Peak Management
  • Tina Pacheco, East West Hospitality

Absent:

  • Skye Allsop, Tahoe Exclusive Vacation Rentals
  • Katie Zachariades, Tahoe Exclusive Vacation Rentals
  • Holly Jacobson, Tahoe Mountain Properties
  • Judith Kline, Tahoe Luxury Properties

VTT Staff:

  • Colleen Dalton, CEO
  • Jackie Calvert, Director of Tourism & Marketing
  • Jen Poe, Communications Coordinator

Agenda & Presentation

View Full Presentation Here

Marketing & Promotion

Truckee Tourism News Email Communications
Fall & Winter Edition sent Oct 29. View here and ensure you received it.

Fall & Early Winter Booking Offer

Increase bookings during the off-peak season and enhance guest experiences

  • Campaign Dates: Oct 14 - Dec 15, 2024
  • Offer Details
    • Stay 2 consecutive nights and receive a $100 gift card to shop, dine and adventure locally
    • Must book directly at lodging.visittruckeetahoe.com
    • Must equal $300 or more
  • How to Support: We’d love your help in spreading the word about this great offer! Here’s how you can get involved.
    • Promote the offer on your website, social media, and email campaigns. We've put together a Marketing Toolkit with social posts, images, and suggested messaging to make it easy for you.
    • Must be directly connected to the exclusive VTT booking engine to participate. Not sure if you’re connected? Email jcalvert@visittruckeetahoe.com for more info.

Digital Resources

More FYI & Follow Up

FYI - CALIFORNIA LEGISLATION - Sept. 20 Governor Newsom Action (FYI)

Visit Truckee-Tahoe is a member of the California Travel Association to build strength in lobbying, advocacy and power in numbers on behalf of the tourism industry. 

READ CAL TRAVEL YEAR-END BRIEF on final outcomes of bills CalTravel.

Update: The California legislature adjourned on August 31, 2024 and the Governor acted on bills by September 30, 2024. Governor Newsom received 1,206 bills; he signed 1,017 and vetoed 189 (15.7%). Every bill we actively opposed failed to make it to the Governor. Since the two-year session ended on August 30, there are no active bills that we are monitoring. The new two-year session starts January 6, but we won’t know what proposed bills are out there until the February 21 bill introduction deadline.

VTT Action Items

  • Distribute survey validating and expanding upon PM input re: STR Ordinance.
  • Establish STR Ordinance Focus Group and send invites to meet in January.
  • Survey Independents further down the line of STR Ordinance Timeline.

Information to Find

  • What is Truckee's current housing inventory?
  • What % of current housing inventory holds an STR Certificate?
  • Where is STR inventory? Anonymous plot graph project?
  • How can Town check and ensure Hosts do not list a Property Manager as their contact for complaint calls?

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