Visit Truckee-Tahoe convened Truckee Property Managers at Lift Truckee for the Winter 2024/25 Property Managers Meeting on November 7, 2024. Led by VTT Board Chair, Kerrie Racicot, and Board Member, Dana Moraru, the meeting provided Property Managers the opportunity to network, share updates from the winter, learn about Visit Truckee-Tahoe, and hear about legislative updates that affect the Truckee lodging industry. Truckee Property Manager meetings are held quarterly.
Meeting Attendees
- Kerrie Racicot, Tahoe Truckee Vacation Properties, VTT Board Chair
- Dana Moraru, Tahoe Signature Properties, VTT Board Member
- Chris Beck, Tahoe Alpenglow Properties
- Crystal Baker, Rentals at Donner Lake Realty
- Jim Winterberger, Tahoe Getaways
- Lauren Kilbourne, Truckee Tahoe Homes
- Lindsay Nieman, Tahoe Cohost Collective
- Nicole Bradley, Granite Peak Management
- Tina Pacheco, East West Hospitality
Absent:
- Skye Allsop, Tahoe Exclusive Vacation Rentals
- Katie Zachariades, Tahoe Exclusive Vacation Rentals
- Holly Jacobson, Tahoe Mountain Properties
- Judith Kline, Tahoe Luxury Properties
VTT Staff:
- Colleen Dalton, CEO
- Jackie Calvert, Director of Tourism & Marketing
- Jen Poe, Communications Coordinator
Agenda & Presentation
- Roundtable Discussion: Shared lodging trends, tourism, sustainability, and any/all timely news topics that are relevant to the group (i.e. supply chain, staffing, what’s new etc.)
- Tahoe Donner Amenity Access Policy Update (digital) and print.
- Key Ski Area operational updates for winter 2025
- Booking Trends: Truckee Travel Economic Impact Report
- STR Ordinance Discussion
Marketing & Promotion
Truckee Tourism News Email Communications
Fall & Winter Edition sent Oct 29. View here and ensure you received it.
Fall & Early Winter Booking Offer
Increase bookings during the off-peak season and enhance guest experiences
- Campaign Dates: Oct 14 - Dec 15, 2024
- Offer Details
- Stay 2 consecutive nights and receive a $100 gift card to shop, dine and adventure locally
- Must book directly at lodging.visittruckeetahoe.com
- Must equal $300 or more
- How to Support: We’d love your help in spreading the word about this great offer! Here’s how you can get involved.
- Promote the offer on your website, social media, and email campaigns. We've put together a Marketing Toolkit with social posts, images, and suggested messaging to make it easy for you.
- Must be directly connected to the exclusive VTT booking engine to participate. Not sure if you’re connected? Email jcalvert@visittruckeetahoe.com for more info.
Digital Resources
- View and print the Winter & Summer QR sheet.
- View and print the Official Truckee Visitor Map
- View and print the Sledding, Tubing, & Snow Play Map
More FYI & Follow Up
FYI - CALIFORNIA LEGISLATION - Sept. 20 Governor Newsom Action (FYI)
Visit Truckee-Tahoe is a member of the California Travel Association to build strength in lobbying, advocacy and power in numbers on behalf of the tourism industry.
READ CAL TRAVEL YEAR-END BRIEF on final outcomes of bills CalTravel.
Update: The California legislature adjourned on August 31, 2024 and the Governor acted on bills by September 30, 2024. Governor Newsom received 1,206 bills; he signed 1,017 and vetoed 189 (15.7%). Every bill we actively opposed failed to make it to the Governor. Since the two-year session ended on August 30, there are no active bills that we are monitoring. The new two-year session starts January 6, but we won’t know what proposed bills are out there until the February 21 bill introduction deadline.
Action Items - VTT to distribute survey.
