Visit Truckee-Tahoe Tourism Industry News

Welcome! This site is for Truckee lodging providers and Visit Truckee-Tahoe tourism partners.

Truckee Lodging Business E-Newsletters

Truckee Hoteliers, Property Managers, and Independent STR Homeowners can stay informed about tourism industry news by reading our Truckee Lodging Business E-Newsletters.

Truckee & Lake Tahoe Signature Events by Month

Use the Truckee-Tahoe Signature Events Calendar (Internal) for rate planning. The calendar provides an at a glance view of events in Truckee and North Lake Tahoe by month and is updated frequently as major event dates are announced and added. Internal calendar intended for planning purposes only. For a public events calendar to share with visitors and guests, go to

Truckee Visitor E-Newsletters

Visit Truckee-Tahoe publishes a monthly visitor e-newsletter at the beginning of each month. The newsletter covers events, activities, lodging deals, and more. Read the latest issue and encourage guests to sign up at

Latest News


‍Truckee Hoteliers Meet for Spring/Summer 2024 Updates and Networking

Visit Truckee-Tahoe convened Truckee Hotel General Managers at Hampton Inn & Suites for our Spring/Summer Hotelier Managers Meeting on June 5, 2024. The meeting provided Hotel General Managers the opportunity to network, share updates from the winter, learn about Visit Truckee-Tahoe, and hear about local updates that affect the Truckee lodging industry.
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Truckee Property Managers Meet for Spring/Summer 2024 Updates and Networking

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Summer & Winter QR Sheet

Summer & winter activities and information in Truckee-Tahoe.
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Differentiate your property as a Sustainable Truckee Eco/Green STR

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Visit Truckee-Tahoe Two Year Strategic Plan & FY 23/24 Annual TTBID Report

Visit Truckee-Tahoe presented the TTBID Annual Report to Truckee Town Council on Nov. 14, 2023. The report was approved by a unanimous vote.
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APPLY NOW - Water Bottle Filling Station Grants to Reimburse 50% of Purchase Price

Apply for a grant to reimburse 50% of a water filling station purchase price up to $2,500. Help improve access to safe and reliable tap water in Truckee.
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Visitor's Guides

These in-depth visitor guides were developed to help your staff and guests understand how to be prepared for weather events, traffic, wildlife, recreation, etc. throughout the year.  

About Visit Truckee-Tahoe

Established in 2020, Visit Truckee-Tahoe (VTT) is the 501c6 Destination Marketing & Management Organization (DMMO) for Truckee, California. Visit Truckee-Tahoe is guided by a 2020-2025 Management District Plan that is funded by the Truckee Tourism Business Improvement District (TTBID) 1.25% tourism fee on lodging. VTT Board of Directors prioritize sustainability, visitation management and a balanced tourism economy.

Sustainable Truckee Initiative

Sustainable Truckee is a strategic initiative created and funded by Visit Truckee-Tahoe for stewardship programs, services and sponsorships that protect and enhance Truckee. Since 2020, funding has supported projects such as Sustainable Truckee Ambassadors, Visitors Guides to Wildfire Preparedness, All-Inclusive & Adaptive Trails for EveryBODY™, and more.

Truckee-Tahoe Travel Alert

The Truckee-Tahoe Travel Alert is updated daily with information on weather, snow, wildfire, roads, events and more. Encourage guests and customers to read and bookmark the page for "know before you go" information.

Got Questions? Contact us using this form or call (530) 536-0540.

Downtown Truckee with fall colors.

Get $100 Gift Card

Sustainable Truckee
Fall Lodging Offer

Get a $100 Sustainable Truckee Gift Card when you book two or more nights in Truckee between Sept. 28th and Dec. 21st, 2022, excluding Thanksgiving weekend. Plus, we'll also give $25 to stewardship!
Fall Lodging OFfer
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