Visit Truckee-Tahoe Tourism Industry News

Welcome! This site is for Truckee lodging providers and Visit Truckee-Tahoe tourism partners.

Truckee Visitor and Lodging Business E-Newsletters

Visit Truckee-Tahoe publishes a monthly visitor e-newsletter at the beginning of each month. The newsletter covers events, activities, lodging deals, and more. Read the latest issue and encourage guests to sign up at

Truckee Hoteliers, Property Managers, and Independent STR Homeowners can stay informed about tourism industry news by reading our Truckee Lodging Business E-Newsletters.

Truckee & Lake Tahoe Signature Events by Month

Plan for upcoming events using the Truckee-Tahoe Signature Events Calendar (Internal). The calendar provides an at a glance view of events in Truckee and North Lake Tahoe by month and is updated frequently as major event dates are announced and added. Intended for Truckee Tourism businesses and staff planning purposes. For a public events calendar to share with visitors and guests, go to

Latest News


Truckee Hoteliers Meet for Fall 2023 Updates and Networking

Truckee Hoteliers meet for networking and fall updates on Sept 13, 2023. View meeting notes, presentations, attendees, and upcoming meeting dates.
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TART Connect Updates: New Call Number and Year-Round Schedule

Truckee TART Connect announces a new call number and peak and non-peak period schedule.
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North Lake Tahoe Express Airport Shuttle - Improvements Coming Sept 2023

Learn about the North Lake Tahoe Express Airport Shuttle improvements scheduled for Sept 2023.
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Truckee Resident Sentiment Survey #1 2023 - Key Insights

Visit Truckee-Tahoe is using FlashVote for statistically-valid community input which will inform the Truckee Stewardship Plan. See results and summary of Survey #1.
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15% TAX on STRs ALERT! Opposition to SB 584

Visit Truckee-Tahoe sends strong opposition statement to California senators re: SB 584 - 15% state tax increase on STRs.
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Join Visit Truckee-Tahoe FlashVote Panel to Help Make Truckee Better

Join the panel to help make Truckee better. Surveys take one minute.
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About Visit Truckee-Tahoe

Established in 2020, Visit Truckee-Tahoe (VTT) is the 501c6 Destination Marketing & Management Organization (DMMO) for Truckee, California. Visit Truckee-Tahoe is guided by a 2020-2025 Management District Plan that is funded by the Truckee Tourism Business Improvement District (TTBID) 1.25% tourism fee on lodging. VTT Board of Directors prioritize sustainability, visitation management and a balanced tourism economy.

Sustainable Truckee Initiative

Sustainable Truckee is a strategic initiative created and funded by Visit Truckee-Tahoe for stewardship programs, services and sponsorships that protect and enhance Truckee. Since 2020, funding has supported projects such as Sustainable Truckee Ambassadors, Visitors Guides to Wildfire Preparedness, All-Inclusive & Adaptive Trails for EveryBODY™, and more.

Truckee-Tahoe Travel Alert

The Truckee-Tahoe Travel Alert is updated daily with information on weather, snow, wildfire, roads, events and more. Encourage guests and customers to read and bookmark the page for "know before you go" information.

Got Questions? Contact us using this form or call (530) 536-0540.

Downtown Truckee with fall colors.

Get $100 Gift Card

Sustainable Truckee
Fall Lodging Offer

Get a $100 Sustainable Truckee Gift Card when you book two or more nights in Truckee between Sept. 28th and Dec. 21st, 2022, excluding Thanksgiving weekend. Plus, we'll also give $25 to stewardship!
Fall Lodging OFfer
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