Visit Truckee-Tahoe convened Truckee Hotel General Managers at Gravity Haus for our Winter Hotelier Managers Meeting on December 3, 2024. The meeting provided Hotel General Managers the opportunity to network, share updates from the winter, learn about Visit Truckee-Tahoe, and hear about local updates that affect the Truckee lodging industry.
Meeting Attendees
- Ben Schynoll, GM of Best Western (99 room property)
- BJ Singh, Inn at Truckee (44 room property)
- Harry Sidhu, Inn at Truckee (44 room property)
- Jim Meehan, Owner, Donner Lake Inn B&B (5 room property)
- Kirsten Lant, Hampton Inn & Suites, Hilton (109 room property)
- Kyle Overracker, GM, Hampton Inn & Suites, Hilton (109 room property)
- Sanjiv Garg, Inn at Truckee (44 room property)
- Spring Untalan, GM of SpringHill Suites, Marriott (114 room property)
- Stefan Moore, GM of Gravity Haus Truckee-Tahoe (42 room property)
- Jesic Brost, GM of North Lake Tahoe Ski Butlers
VTT Staff:
- Colleen Dalton, CEO
- Jackie Calvert, Director of Tourism Marketing & Management
- Jen Poe, Communications Coordinator
Agenda & Presentation
- Roundtable Discussion: Shared lodging trends, tourism, sustainability, and any/all timely news topics that are relevant to the group (i.e. supply chain, staffing, what’s new etc.)
- Booking Trends: Truckee Travel Economic Impact Report
- Advocacy and Policy Updates : Overview of finalized advocacy policies supporting tourism and opposing unnecessary regulations.
- Lodging Revenue Insights: Shared market trends, revenue breakdown, & STR Inventory.
Fall & Early Winter Booking Offer
Increase bookings during the off-peak season and enhance guest experiences
- Campaign Dates: Oct 14 - Dec 15, 2024
- Offer Details
- Stay 2 consecutive nights and receive a $100 gift card to shop, dine and adventure locally
- Must book directly at lodging.visittruckeetahoe.com
- Must equal $300 or more
- How to Support: We’d love your help in spreading the word about this great offer! Here’s how you can get involved. some text
- Promote the offer on your website, social media, and email campaigns. We've put together a Marketing Toolkit with social posts, images, and suggested messaging to make it easy for you.
- Must be directly connected to the exclusive VTT booking engine to participate.
Sustainable Truckee Water Campaign
Sourced from a deep aquifer, Truckee’s water predates the plastic era and is naturally cool, oxygen-rich, and pumped fresh daily - making it among the purest in the Sierra Nevada. Monitored full-time by dedicated experts, Truckee’s water exceeds safety standards and offers a taste and freshness that often surpasses bottled alternatives.
Visitors can explore Truckee’s water story through their phones, engaging with visuals and narratives that highlight its purity and the importance of sustainability—making the experience personal, memorable, and actionable.
Visit Truckee-Tahoe demoed our augmented reality (AR) experience to showcase an interactive way to engage and educate visitors about Truckee’s high quality water once “water ban” kicks in this April 2025.
Sustainable Truckee Gift Card
Show your appreciation for clients, guests or employees this holiday season by giving them a Sustainable Truckee Gift Card. Because the cards are redeemable at over 60+ locations, they’re sure to please everyone.
- Buy Bulk & Save! If you plan to buy Sustainable Truckee Gift Cards in bulk, let us know! Purchases over $1,000 qualify for a discount on e-delivery fees. Get more info here.
- Every card gives back. Visit Truckee-Tahoe Matches 25% of Card Value for Stewardship Projects.
Leveraging AI at VTT
Planning your perfect Truckee getaway has never been easier. Whether you’re seeking scenic hikes, local hidden gems, or sustainable travel tips, our AI travel planner powered by Mindtrip customizes your dream Truckee-Tahoe itinerary to match your unique adventure style. Give it a try.
Digital Resources
- Parking & Shuttler Programs at Ski Resorts:
- Visitor’s Guide to Winter Weekends & Getting to Ski Resorts
- TART Brochure & schedule available here
- Sledding & Snow Play:
- Printed Map & Blog
- Winter QR Code Sheet
- Print Out available & Digital available here
- Official Truckee Visitor Map
- Print out available in January & digital available here
- Sustainable Truckee Visitor Guide
- Print out available in January & digital available here
- Mobile friendly blog + map
- Truckee & North Lake Tahoe Signature Events Calendar (internal)
VTT Action Items
- Distribute new Official Truckee Visitor Map & Sustainable Truckee Visitor Guide in January.
