Winter News for Truckee Hoteliers, Property Managers, and Independent STR Owners

October 25, 2023
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Make sure you are signed up to receive Visit Truckee-Tahoe's  B2B email newsletter for Truckee Independent STR Homeowners. Go to and check the box for "Truckee STR Independent Homeowners, Business E-Newsletter" to ensure you are added to our list.


To sign up for the Truckee Hotelier and Property Manager newsletter, please contact us.

Marketing Your Property on

Since launching in September, the new Visit Truckee-Tahoe Booking Engine has been gaining search traffic quickly. We plan to accelerate advertising by the start of November in anticipation of major ski areas opening by Thanksgiving week.


Not on board the VTT Booking Engine yet? It is commission-free and takes just minutes to SIGN UP. We do all of the work, utilizing photos that you own and content from your current Airbnb or VRBO listing(s).


  • Just market my property (photos, description) and link out to my Airbnb or VRBO listing. I need to keep it easy.
  • Market my property, then I’ll run the credit card, saving ALL FEES & COMMISSIONS due to Airbnb/VRBO because guests are booking direct with me.

SIGN UP TODAY. Have max occupancy, max onsite parking spaces, and TOT registration certificate number (RCN) on hand.

Be Prepared - Winter Traffic, Transportation and Parking

Reservation-based parking will be implemented at Palisades Tahoe and Northstar California for the 2023/24 winter season. Read about each program on’s Ski Resorts page and remind your guests to plan ahead and book their weekend/holiday parking and dinner reservations well in advance.

Encourage guests and employees to ride TART Connect, a FREE on-demand shuttle for point-to-point rides around Truckee including Tahoe Donner. TART Connect does not  go to/from Palisades Tahoe, Northstar California, or Sugar Bowl Resort but can be used as connection to a fixed transit bus stop. View winter hours of operation. Shuttles are dog-friendly, wheelchair accessible, and equipped with ski/bike racks. 

Winter 2024 Resources for Guests

Advise Guests to Read the Daily Truckee-Tahoe Travel Alert

The Truckee-Tahoe Travel Alert is the ultimate know before you go resource for your guests. Truckee weather, webcams, roads, construction, and traffic updates are posted daily. Include a link in your guest confirmation email. Copy/paste this link for your website and guest emails:

Invite Guests to Sign Up for Visit Truckee-Tahoe's Monthly E-Newsletters

Our monthly e-newsletters are curated to inspire visitors to book a trip with unique stories, events, activities and things to do. Copy/paste this link for your website and guest emails:

Share the NEW Sustainable Truckee Pre-Arrival Guide

Now available! Share a link to the digital Sustainable Truckee Pre-Arrival Guide or print/download a ten-page color PDF for guests. STRs that meet the Eco/Green Lodging Standards will be mailed a high resolution, printed copy. Copy/paste this link for your website and guest emails:

Share the NEW Official Truckee Visitor Map

Tear-off map pads are being printed and will be dropped off in bulk quantities to Truckee hotels before Thanksgiving. If any Property Managers would like printed copies, please let us know asap. Copy/paste this link for your website and guest emails: 

Easy Holiday Gift Cards - Give Sustainable Truckee Gift Cards to your Team, Family, and Friends

Sustainable Truckee Gift Cards are digital, community cards that can be redeemed at 62 locations in Truckee including Moody’s, Grocery Outlet, Word After Word Books, Mountain Lotus Yoga, Old Town Tap, Bike Truckee, and many more. Cards are easy to buy online in just a few clicks.

Want to buy in bulk for your team? Get a discount on e-delivery fees if spending over $1,000. Learn about the Corporate Buying program.

Visit Truckee-Tahoe Presents Two Year Strategic Plan on November 14, 2023

Visit Truckee-Tahoe will present our Two Year Strategic Plan, Truckee Stewardship Plan and TTBID Annual Report to Truckee Town Council on Tuesday, November 14, 2023. The presentation will last approximately 15-minutes, followed by Q&A from the Town Council. Exact timing is TBD, between 5:00 PM to 7:30 PM. 

Please join us in person at Truckee Town Hall located at 10183 Truckee Airport Road. Use this link to add the meeting to your calendar, view the agenda (posted 72 hours in advance), or watch the meeting live on Truckee Tahoe Media.  

Advocacy & Legal Updates

New California Law - Advertising Rates Include Required Fees. Effective 7/1/2024.

The California Travel Association worked to exclude TOT and district fees from advertising rates as a compromise to a Bill (previously AB 683) that was inevitable to become law. AB 537 was signed by Governor Newsom - Advertising Display Rates must include fees required by the business (lodging) owner.

  • AB 537 Signed by Governor - advertised lodging rates must include any required fees (i.e. cleaning fee, resort fee, parking fee). Effective July 1, 2024. 

Town STR Ordinance - Update on Clean Up Language (November) & Timing of Next “Major” Review (2025)

The Town of Truckee pulled an STR Ordinance “clean up” agenda item from the Oct. 10th Council meeting for further work by Staff. Please be advised this will be returning to Council some time in November. This will be a discussion item at the Nov. 2, Property Managers meeting.  While clean up language is meant to be non-substantive, some nuances may impact your business operations.

Please be advised that the next “major” STR ordinance review (barring a crisis) shall be bi-annual, after the first year since modifications were made in May 2022. This means another review is not up to Council until May of 2025, and Town Staff will start looking at it by late winter 2025. 

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