Visit Truckee-Tahoe convened Truckee Property Managers at Lift Truckee for the Spring/Summer Property Managers Meeting on May 7, 2024. Led by VTT Board Chair, Kerrie Racicot, and Board Member, Dana Moraru, the meeting provided lProperty Managers the opportunity to network, share updates from the winter, learn about Visit Truckee-Tahoe, and hear about legislative updates that affect the Truckee lodging industry. Truckee Property Manager meetings are held quarterly.
Meeting Attendees
- Kerrie Racicot, Tahoe Truckee Vacation Properties, VTT Board Chair
- Dana Moraru, Tahoe Signature Properties, VTT Board Member
- Tahoe Luxury Properties, Judith Klein
- Tahoe Getaways, Cynthia Braga
- East West Hospitality, Nicole Reitter & Laura Santamaria
- Tahoe Exclusive Vacation Rentals, Skye Allsop, Katie Zachariades & Brooke
Agenda & Presentation
- Roundtable Discussion: Shared lodging trends, tourism, sustainability, and any/all timely news topics that are relevant to the group (i.e. supply chain, staffing, what’s new etc.)
- Advocacy/Lobbying/Laws: AirBnB introduced new "Major Disruptive Events Policy" that applies to all reservations taking place on or after June 6, 2024
- New California Laws:
- SB 553 Requirements. Workplace Violence Prevention Plan
- AirBnb 24-hour free cancellation period for reservations in California
- AB 537 Signed by Governor - advertised lodging rates must include any required fees (i.e. cleaning fee, resort fee, parking fee). Effective July 1, 2024.
- California Landlord Tenant Law: 2024 Guide Youtube Video - highly recommended, Apartment Owners Association AOAUSA.com.
- SB 584 (15% STR Tax) is still influx.
Marketing & Promotion
Printed Materials
Visit Truckee-Tahoe has new printed materials for distribution. Please reach out to Jen Poe, jpoe@visittruckeetahoe.com for deliveries and restocking. Materials include:
- Sustainable Truckee - Visitors Guide
- Official Truckee Visitors Map
- Summer 2024 QR Code Sheet
- TART Connect magnets
Early Summer Booking Offer
Back by popular demand, our Early Summer Offer is live and encourages guests to book 2+ nights in Truckee now thru June 21, 2024 in order to receive a $100 gift card to shop, dine and play. Guests can spend their gift card at 65 Truckee businesses - restaurants, breweries, shops, grocery stores, yoga/massage studios, and more! $100 gift card not be used for lodging.
Outstanding Questions & Follow Up
- VTT to report back to PM's on Town of Truckee "hotel" designation plans for STR products in Old Greenwood and RV Campground.
- Follow up question for Town of Truckee: if a home is under an LLC and the house is sold to a new owner, would the STR pass along to the new LLC owner?
- Your company must be compliant with the SB 535 Requirements. Here are helpful resources for you and your team.
- VTT in all content continuously cites benefits of booking direct with local property management companies versus booking through AirBnB, VRBO, etc. through Google Advertising, on website, in Early Summer offer and more.
- Discussion around the definition of "Property Manager" was discussed and defined as such: A Truckee Property manager is listed on the VTT booking engine and on the Mountain Homes webpage if the entity collects and remits TOT and TTBID to the Town of Truckee on behalf of the Homeowner and has an agreement with the homeowner to provide the services of a PM including and not limited to marketing, ecommerce transactions for booking as the merchant of record, and property management and maintenance.
