Truckee is reliant upon a vibrant lodging sector that contributes 70% to Truckee’s $244M tourism economy. Advocating for Truckee’s lodging and tourism industry aligns with our mission to promote, protect and enhance Truckee as an authentic mountain town.
Our Advocacy Policy establishes clear guidelines, purpose and priorities that are in the best interest of Truckee's lodging members. We balance the economic benefits of tourism with sustainable tourism practices, and ensure the preservation of our environment and community well-being.
Our goal is to unite Truckee’s tourism and lodging businesses, leverage their collective strength, and support local, regional, and state leadership committed to preserving Truckee's economy, people, and natural environment.
