Visit Truckee-Tahoe Tourism Industry News

Welcome! This site is for Truckee lodging providers and Visit Truckee-Tahoe tourism partners.

Truckee Lodging Business E-Newsletters

Truckee Hoteliers, Property Managers, and Independent STR Homeowners can stay informed about tourism industry news by reading our Truckee Lodging Business E-Newsletters.

Truckee & Lake Tahoe Signature Events by Month

Use the Truckee-Tahoe Signature Events Calendar (Internal) for rate planning. The calendar provides an at a glance view of events in Truckee and North Lake Tahoe by month and is updated frequently as major event dates are announced and added. Internal calendar intended for planning purposes only. For a public events calendar to share with visitors and guests, go to VisitTruckeeTahoe.com/events.

Truckee Visitor E-Newsletters

Visit Truckee-Tahoe publishes a monthly visitor e-newsletter at the beginning of each month. The newsletter covers events, activities, lodging deals, and more. Read the latest issue and encourage guests to sign up at VisitTruckeeTahoe.com/signup.

Contact Visit Truckee-Tahoe

We'd love to hear from you! If you have questions, please use our contact form or leave a voicemail at 530-536-0540. We will get back to you as soon as possible, Monday-Friday.

Latest News

VIEW ALL TOURISM INDUSTRY NEWS POSTS

Colleen Dalton
February 21, 2025
Understanding BOE-571-STR Form in Nevada County FAQ
There have been many Truckee STR homeowner questions about the Board of Equalization (BOE)571-STR (Short Term Rental) form that was mailed out in January of this year by the Nevada County Assessor’s office to homeowners identified as having a short term rental (source was the STR permit issued by Truckee). Given Visit Truckee-Tahoe’s relationship with our VIP Partner, Nevada County and Supervisor Hardy Bullock, we spoke with Nevada County Assessor Rolf Kleinhans to obtain more information and to clarify misunderstandings. The content of this article was quality checked and verified by Kleinhans office.
January 30, 2025
Truckee Hotelier, Property Manager, and Independent STR Homeowners E-Newsletters
Sign up for Visit Truckee-Tahoe's lodging industry newsletters and view archive.
January 2, 2025
Economic Impact of Travel, Truckee
Read the 2023 report on the Economic Impact of Travel in Truckee which covers direct and total travel impacts.
December 31, 2024
Visit Truckee-Tahoe Annual TTBID Report FY 24/25
Jackie Calvert, Director of Tourism Marketing & Management for Visit Truckee-Tahoe, presented the Visit Truckee-Tahoe FY 24/25 Truckee Tourism Business Improvement District (TTBID) Report to Truckee Town Council on Dec 10, 2024. The report was approved by Council and passed with a unanimous vote.
December 9, 2024
Visit Truckee-Tahoe Advocacy Policy: Supporting Tourism and Economy
Discover how Visit Truckee-Tahoe’s Advocacy Policy fosters economic growth, supports sustainable travel, and preserves the beauty of the Truckee-Tahoe region.
December 6, 2024
Truckee Hoteliers Meet for Winter 2024-25
Visit Truckee-Tahoe convened Truckee Hotel General Managers at Gravity Haus for our Winter Hotelier Managers Meeting on December 3, 2024. The meeting provided Hotel General Managers the opportunity to network, share updates from the winter, learn about Visit Truckee-Tahoe, and hear about local updates that affect the Truckee lodging industry. 
December 3, 2024
Winter & Summer QR Sheet
Summer & winter activities and information in Truckee-Tahoe.
November 27, 2024
Truckee Property Managers Meet for Winter 2024-25
Visit Truckee-Tahoe hosted the Winter 2024/25 Property Managers Meeting on November 7, 2024, at Lift Truckee. Property Managers connected, shared winter updates, and received legislative updates impacting Truckee lodging.

Understanding BOE-571-STR Form in Nevada County FAQ

There have been many Truckee STR homeowner questions about the Board of Equalization (BOE)571-STR (Short Term Rental) form that was mailed out in January of this year by the Nevada County Assessor’s office to homeowners identified as having a short term rental (source was the STR permit issued by Truckee). Given Visit Truckee-Tahoe’s relationship with our VIP Partner, Nevada County and Supervisor Hardy Bullock, we spoke with Nevada County Assessor Rolf Kleinhans to obtain more information and to clarify misunderstandings. The content of this article was quality checked and verified by Kleinhans office.
Read More

Visit Truckee-Tahoe Annual TTBID Report FY 24/25

Jackie Calvert, Director of Tourism Marketing & Management for Visit Truckee-Tahoe, presented the Visit Truckee-Tahoe FY 24/25 Truckee Tourism Business Improvement District (TTBID) Report to Truckee Town Council on Dec 10, 2024. The report was approved by Council and passed with a unanimous vote.
Read More

Truckee Hoteliers Meet for Winter 2024-25

Visit Truckee-Tahoe convened Truckee Hotel General Managers at Gravity Haus for our Winter Hotelier Managers Meeting on December 3, 2024. The meeting provided Hotel General Managers the opportunity to network, share updates from the winter, learn about Visit Truckee-Tahoe, and hear about local updates that affect the Truckee lodging industry. 
Read More

Visit Truckee-Tahoe Advocacy Policy: Supporting Tourism and Economy

Discover how Visit Truckee-Tahoe’s Advocacy Policy fosters economic growth, supports sustainable travel, and preserves the beauty of the Truckee-Tahoe region.
Read More

Truckee Property Managers Meet for Winter 2024-25

Visit Truckee-Tahoe hosted the Winter 2024/25 Property Managers Meeting on November 7, 2024, at Lift Truckee. Property Managers connected, shared winter updates, and received legislative updates impacting Truckee lodging.
Read More

Recap: Visit Truckee-Tahoe’s Tourism Celebration

Visit Truckee-Tahoe’s first-ever Tourism Celebration brought together key community members to reflect on Truckee's $244M tourism economy.
Read More

Visitor's Guides

These in-depth visitor guides were developed to help your staff and guests understand how to be prepared for weather events, traffic, wildlife, recreation, etc. throughout the year.  

About Visit Truckee-Tahoe

Established in 2020, Visit Truckee-Tahoe (VTT) is the 501c6 Destination Marketing & Management Organization (DMMO) for Truckee, California. Visit Truckee-Tahoe is guided by a 2020-2025 Management District Plan that is funded by the Truckee Tourism Business Improvement District (TTBID) 1.25% tourism fee on lodging. VTT Board of Directors prioritize sustainability, visitation management and a balanced tourism economy.

Sustainable Truckee Initiative

Sustainable Truckee is a strategic initiative created and funded by Visit Truckee-Tahoe for stewardship programs, services and sponsorships that protect and enhance Truckee. Since 2020, funding has supported projects such as Sustainable Truckee Ambassadors, Visitors Guides to Wildfire Preparedness, All-Inclusive & Adaptive Trails for EveryBODY™, and more.

Truckee-Tahoe Travel News This Week

Truckee-Tahoe Travel News This Week is updated daily with information on weather, snow, wildfire, roads, events and more. Encourage guests and customers to read and bookmark the page for "know before you go" information.

Got Questions? Contact us using this form or call (530) 536-0540.

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