Visit Truckee-Tahoe Tourism Industry News

TTBID Renewal Petition Coming Soon

While we celebrate 10 years of lodging growth from $28M to $68M by FY 22/23 and our resilience during record-breaking visitation, the market is normalizing as travelers make other destination choices and decisions with their discretionary income.

It’s time to regain our lodging growth momentum through smart, strategic destination positioning. Get ready to sign the Petition to Renew the Truckee Tourism Business Improvement District (TTBD).

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Welcome! This site is for Truckee lodging providers and Visit Truckee-Tahoe tourism partners.

Truckee Lodging Business E-Newsletters

Truckee Hoteliers, Property Managers, and Independent STR Homeowners can stay informed about tourism industry news by reading our Truckee Lodging Business E-Newsletters.

Truckee & Lake Tahoe Signature Events by Month

Use the Truckee-Tahoe Signature Events Calendar (Internal) for rate planning. The calendar provides an at a glance view of events in Truckee and North Lake Tahoe by month and is updated frequently as major event dates are announced and added. Internal calendar intended for planning purposes only. For a public events calendar to share with visitors and guests, go to VisitTruckeeTahoe.com/events.

Truckee Visitor E-Newsletters

Visit Truckee-Tahoe publishes a monthly visitor e-newsletter at the beginning of each month. The newsletter covers events, activities, lodging deals, and more. Read the latest issue and encourage guests to sign up at VisitTruckeeTahoe.com/signup.

Contact Visit Truckee-Tahoe

We'd love to hear from you! If you have questions, please use our contact form or leave a voicemail at 530-536-0540. We will get back to you as soon as possible, Monday-Friday.

Latest News

VIEW ALL TOURISM INDUSTRY NEWS POSTS

Visit Truckee-Tahoe Annual TTBID Report FY 24/25

Jackie Calvert, Director of Tourism Marketing & Management for Visit Truckee-Tahoe, presented the Visit Truckee-Tahoe FY 24/25 Truckee Tourism Business Improvement District (TTBID) Report to Truckee Town Council on Dec 10, 2024. The report was approved by Council and passed with a unanimous vote.
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Truckee Hoteliers Meet for Winter 2024-25

Visit Truckee-Tahoe convened Truckee Hotel General Managers at Gravity Haus for our Winter Hotelier Managers Meeting on December 3, 2024. The meeting provided Hotel General Managers the opportunity to network, share updates from the winter, learn about Visit Truckee-Tahoe, and hear about local updates that affect the Truckee lodging industry. 
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Visit Truckee-Tahoe Advocacy Policy: Supporting Tourism and Economy

Discover how Visit Truckee-Tahoe’s Advocacy Policy fosters economic growth, supports sustainable travel, and preserves the beauty of the Truckee-Tahoe region.
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Truckee Property Managers Meet for Winter 2024-25

Visit Truckee-Tahoe hosted the Winter 2024/25 Property Managers Meeting on November 7, 2024, at Lift Truckee. Property Managers connected, shared winter updates, and received legislative updates impacting Truckee lodging.
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Recap: Visit Truckee-Tahoe’s Tourism Celebration

Visit Truckee-Tahoe’s first-ever Tourism Celebration brought together key community members to reflect on Truckee's $244M tourism economy.
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Visit Truckee-Tahoe Welcomes Mat Woods to Discuss Carbon Zero Economy by 2030

We are excited to welcome and host Mat Woods, Chief Executive of Destination Queenstown in New Zealand, for an informative and engaging discussion on regenerative tourism. Mat is the visionary leader behind the ambitious Queenstown Decarbonization 2030 effort. This special conversation on Oct 21 will outline the critical steps Queenstown is taking to ensure tourism benefits their environment, economy, and community. 
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Visitor's Guides

These in-depth visitor guides were developed to help your staff and guests understand how to be prepared for weather events, traffic, wildlife, recreation, etc. throughout the year.  

About Visit Truckee-Tahoe

Established in 2020, Visit Truckee-Tahoe (VTT) is the 501c6 Destination Marketing & Management Organization (DMMO) for Truckee, California. Visit Truckee-Tahoe is guided by a 2020-2025 Management District Plan that is funded by the Truckee Tourism Business Improvement District (TTBID) 1.25% tourism fee on lodging. VTT Board of Directors prioritize sustainability, visitation management and a balanced tourism economy.

Sustainable Truckee Initiative

Sustainable Truckee is a strategic initiative created and funded by Visit Truckee-Tahoe for stewardship programs, services and sponsorships that protect and enhance Truckee. Since 2020, funding has supported projects such as Sustainable Truckee Ambassadors, Visitors Guides to Wildfire Preparedness, All-Inclusive & Adaptive Trails for EveryBODY™, and more.

Truckee-Tahoe Travel News This Week

Truckee-Tahoe Travel News This Week is updated daily with information on weather, snow, wildfire, roads, events and more. Encourage guests and customers to read and bookmark the page for "know before you go" information.

Got Questions? Contact us using this form or call (530) 536-0540.

Downtown Truckee with fall colors.

Get $100 Gift Card

Sustainable Truckee
Fall Lodging Offer

Get a $100 Sustainable Truckee Gift Card when you book two or more nights in Truckee between Sept. 28th and Dec. 21st, 2022, excluding Thanksgiving weekend. Plus, we'll also give $25 to stewardship!
Fall Lodging OFfer
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