Visit Truckee-Tahoe Tourism Industry News

Welcome! This site is for Truckee lodging providers and Visit Truckee-Tahoe tourism partners.

Truckee Lodging Business E-Newsletters

Truckee Hoteliers, Property Managers, and Independent STR Homeowners can stay informed about tourism industry news by reading our Truckee Lodging Business E-Newsletters.

Truckee & Lake Tahoe Signature Events by Month

Use the Truckee-Tahoe Signature Events Calendar (Internal) for rate planning. The calendar provides an at a glance view of events in Truckee and North Lake Tahoe by month and is updated frequently as major event dates are announced and added. Internal calendar intended for planning purposes only. For a public events calendar to share with visitors and guests, go to VisitTruckeeTahoe.com/events.

Truckee Visitor E-Newsletters

Visit Truckee-Tahoe publishes a monthly visitor e-newsletter at the beginning of each month. The newsletter covers events, activities, lodging deals, and more. Read the latest issue and encourage guests to sign up at VisitTruckeeTahoe.com/signup.

Contact Visit Truckee-Tahoe

We'd love to hear from you! If you have questions, please use our contact form or leave a voicemail at 530-536-0540. We will get back to you as soon as possible, Monday-Friday.

Latest News

VIEW ALL TOURISM INDUSTRY NEWS POSTS

June 12, 2025
Economic Impact of Travel in Truckee 2024
In 2024, Truckee’s tourism economy continues to be in a period of stabilization after the peak visitation years that followed COVID-19. Visitor spending flattened, and the market began to rebalance, signaling a return to more typical travel patterns. While growth was modest, the latest data reveal continued strength in overnight visitation and spending, reaffirming tourism’s critical role in the local economy.
June 11, 2025
Visit Truckee-Tahoe Two Year Strategic Dashboard FY 25/26 - 26/27
June 4, 2025
Truckee Hoteliers Meet for Summer 2025
Visit Truckee-Tahoe hosted the Summer 2025 Hoteliers Meeting on June 3, 2025, at the Best Western Plus Hotel, where hoteliers gathered to share seasonal insights, discuss operational trends, and learn about tourism initiatives supporting Truckee lodging.
June 4, 2025
Truckee Property Managers Meet for Summer 2025
Visit Truckee-Tahoe hosted the Summer 2025 Property Managers Meeting on June 3, 2025, at Lift Truckee. Property Managers connected, shared winter updates, and received legislative updates impacting Truckee lodging.
Colleen Dalton
February 21, 2025
Understanding BOE-571-STR Form in Nevada County FAQ
There have been many Truckee STR homeowner questions about the Board of Equalization (BOE)571-STR (Short Term Rental) form that was mailed out in January of this year by the Nevada County Assessor’s office to homeowners identified as having a short term rental (source was the STR permit issued by Truckee). Given Visit Truckee-Tahoe’s relationship with our VIP Partner, Nevada County and Supervisor Hardy Bullock, we spoke with Nevada County Assessor Rolf Kleinhans to obtain more information and to clarify misunderstandings. The content of this article was quality checked and verified by Kleinhans office.
January 30, 2025
Truckee Hotelier, Property Manager, and Independent STR Homeowners E-Newsletters
Sign up for Visit Truckee-Tahoe's lodging industry newsletters and view archive.
January 2, 2025
Economic Impact of Travel in Truckee 2023
Read the 2023 report on the Economic Impact of Travel in Truckee which covers direct and total travel impacts.
December 31, 2024
Visit Truckee-Tahoe Annual TTBID Report FY 24/25
Jackie Calvert, Director of Tourism Marketing & Management for Visit Truckee-Tahoe, presented the Visit Truckee-Tahoe FY 24/25 Truckee Tourism Business Improvement District (TTBID) Report to Truckee Town Council on Dec 10, 2024. The report was approved by Council and passed with a unanimous vote.

Economic Impact of Travel in Truckee 2024

In 2024, Truckee’s tourism economy continues to be in a period of stabilization after the peak visitation years that followed COVID-19. Visitor spending flattened, and the market began to rebalance, signaling a return to more typical travel patterns. While growth was modest, the latest data reveal continued strength in overnight visitation and spending, reaffirming tourism’s critical role in the local economy.
Read More

Visit Truckee-Tahoe Two Year Strategic Dashboard FY 25/26 - 26/27

Read More

Truckee Hoteliers Meet for Summer 2025

Visit Truckee-Tahoe hosted the Summer 2025 Hoteliers Meeting on June 3, 2025, at the Best Western Plus Hotel, where hoteliers gathered to share seasonal insights, discuss operational trends, and learn about tourism initiatives supporting Truckee lodging.
Read More

Truckee Property Managers Meet for Summer 2025

Visit Truckee-Tahoe hosted the Summer 2025 Property Managers Meeting on June 3, 2025, at Lift Truckee. Property Managers connected, shared winter updates, and received legislative updates impacting Truckee lodging.
Read More

Understanding BOE-571-STR Form in Nevada County FAQ

There have been many Truckee STR homeowner questions about the Board of Equalization (BOE)571-STR (Short Term Rental) form that was mailed out in January of this year by the Nevada County Assessor’s office to homeowners identified as having a short term rental (source was the STR permit issued by Truckee). Given Visit Truckee-Tahoe’s relationship with our VIP Partner, Nevada County and Supervisor Hardy Bullock, we spoke with Nevada County Assessor Rolf Kleinhans to obtain more information and to clarify misunderstandings. The content of this article was quality checked and verified by Kleinhans office.
Read More

Visit Truckee-Tahoe Annual TTBID Report FY 24/25

Jackie Calvert, Director of Tourism Marketing & Management for Visit Truckee-Tahoe, presented the Visit Truckee-Tahoe FY 24/25 Truckee Tourism Business Improvement District (TTBID) Report to Truckee Town Council on Dec 10, 2024. The report was approved by Council and passed with a unanimous vote.
Read More

Visitor's Guides

These in-depth visitor guides were developed to help your staff and guests understand how to be prepared for weather events, traffic, wildlife, recreation, etc. throughout the year.  

About Visit Truckee-Tahoe

Established in 2020, Visit Truckee-Tahoe (VTT) is the 501c6 Destination Marketing & Management Organization (DMMO) for Truckee, California. Visit Truckee-Tahoe is guided by a 2020-2025 Management District Plan that is funded by the Truckee Tourism Business Improvement District (TTBID) 1.25% tourism fee on lodging. VTT Board of Directors prioritize sustainability, visitation management and a balanced tourism economy.

Sustainable Truckee Initiative

Sustainable Truckee is a strategic initiative created and funded by Visit Truckee-Tahoe for stewardship programs, services and sponsorships that protect and enhance Truckee. Since 2020, funding has supported projects such as Sustainable Truckee Ambassadors, Visitors Guides to Wildfire Preparedness, All-Inclusive & Adaptive Trails for EveryBODY™, and more.

Truckee-Tahoe Travel News This Week

Truckee-Tahoe Travel News This Week is updated daily with information on weather, snow, wildfire, roads, events and more. Encourage guests and customers to read and bookmark the page for "know before you go" information.

Got Questions? Contact us using this form or call (530) 536-0540.

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